Draft preview · work in progress · not public
Marketing · Brands · Music
Marketing strategist and agency founder with more than four decades of experience – from the international stage of drum making to the shelves of leading FMCG brands.
45+
years in marketing
19
years at Sonor
20+
years running heberlink
3
years in the USA
About
In 1875, my great-grandfather founded Sonor – today one of the most respected drum makers in the world. I grew up with the brand and spent almost two decades there myself, from 1977 to 1996, most recently as International Marketing Manager, including three years in the United States.
After Sonor I moved into advertising. In 2005 I co-founded heberlink together with my partner: an agency for sales promotion and consumer promotions, working for some of the biggest names in fast-moving consumer goods.
What connects it all is a simple question: what makes people reach for a product? Whether it’s a snare drum or a bag of crisps.
Expertise
01
Building brands across markets and cultures – from Europe to the United States.
02
Promotions that move product at the point of sale and keep brands top of mind.
03
Positioning, storytelling and long-term brand value for consumer brands.
04
Concepts and visual ideas that make a brand instantly recognisable.
05
Two decades of running an agency – its team, its clients and its numbers.
06
Deep roots in the musical instrument business and its international network.
Career
2005 – today
Taking the leap: together with my partner I founded heberlink and built it from a blank sheet into an agency that major FMCG brands have trusted with their sales promotions for more than two decades.
1996 – 2005
Switching sides – as Creative Director at Cologne’s largest sales promotion agency.
1977 – 1996
Nearly two decades with the drum maker, most recently as International Marketing Manager – including three years in the USA.
1875
My great-grandfather founds Sonor, the start of a family story in music and brands.
Selected work
Sales Promotion
Client · Year – a short description of the idea and what it achieved.
Brand Campaign
Client · Year – a short description of the idea and what it achieved.
Music Industry
Client · Year – a short description of the idea and what it achieved.
Sales Promotion
Client · Year – a short description of the idea and what it achieved.
Packaging & POS
Client · Year – a short description of the idea and what it achieved.
Brand Campaign
Client · Year – a short description of the idea and what it achieved.